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What are the different types of Artificial Intelligence? What kind of AI does SkalUP use?

Understanding the different types of Artificial Intelligence

Artificial intelligence (AI) is a broad term that encompasses many technologies and applications. It's essential to understand the different types of AI to fully harness their potential. AI is a branch of computer science focused on creating systems capable of performing tasks that typically require human intelligence. This includes a wide range of tasks, from everyday activities to business-specific tasks, helping with strategic decision-making and more.

AI relies on algorithms and mathematical models to analyze data and make predictions or decisions based on that data. As technology advances, AI is becoming more sophisticated and capable of performing complex tasks with great accuracy.

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The three main types of AI

Artificial intelligence can be categorized into several types depending on its capabilities and applications. Generally, AI is classified into three categories based on its complexity and autonomy:

  • Narrow AI (ANI: Artificial Narrow Intelligence): Also known as Weak AI or Specialized AI, Narrow AI is the most common form of artificial intelligence today. It is designed to perform specific tasks and operates within predefined parameters. This type of AI cannot learn or act outside its designed task. Examples include virtual assistants like Siri or Alexa, or recommendation algorithms.


  • General AI (AGI: Artificial General Intelligence): AGI aims to replicate human intelligence on a broader scale. It can understand, learn, and apply knowledge across various domains. AGI possesses complete human cognitive abilities and can solve diverse problems.


  • Superintelligent AI (ASI: Artificial Super Intelligence): This theoretical form of AI would surpass human intelligence in all areas. Currently, ASI remains within the realm of science fiction.


Today, most businesses use Narrow AI (ANI), which plays a key role in optimizing productivity, performance, and efficiency.

AI specific types of learning: supervised, unsupervised, and 
reinforcement Learning

AI can also be classified into three specific types based on how it learns: supervised learning, unsupervised learning, and reinforcement learning.


  • Supervised learning uses labeled data to train models, enabling AI to predict outcomes based on new, similar data.


  • Unsupervised learning works with unlabeled data and seeks to identify hidden patterns or structures without human intervention.



  • Reinforcement learning trains models by rewarding correct actions and penalizing incorrect ones, making it especially useful for complex decision-making systems.

Focus on ANI (Artificial Narrow Intelligence): the business backbone

Why is ANI widely adopted in business?

Narrow AI excels at specific tasks for which it is optimized. It cannot adapt to situations for which it hasn't been trained. ANI is widely used in areas such as natural language processing (NLP), data analysis, image recognition, and predictive marketing. Unlike General AI (which remains theoretical), ANI is already prevalent in the business world, providing tangible benefits in terms of productivity and efficiency.


ANI is broadly adopted due to its ability to improve efficiency and precision in numerous specific tasks. It doesn't require the massive resources needed by AGI, making it more accessible and cost-effective for businesses.


Additionally, the underlying technologies of ANI, such as machine learning and voice recognition, make it easier to integrate into commercial and industrial solutions.

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Benefits of narrow AI for businesses

Increased productivity: ANI automates repetitive and time-consuming tasks, freeing employees to focus on higher-value activities. For example, tools like ABBYY can automatically process documents and extract key information from thousands of files in seconds, saving hours of manual work.


Marketing efficiency: Predictive recommendations and data analysis help businesses accurately target their campaigns, anticipate customer needs, and adjust offers in real-time. This significantly enhances marketing effectiveness while reducing operational costs.


Improved customer experience: Whether through chatbots, product recommendations, or image recognition, ANI improves interactions between businesses and their customers. It allows for tailored experiences, increasing customer satisfaction by anticipating their needs.

Concreate examples of Narrow AI in various sectors

  • Healthcare: ANI is used for medical diagnostics, image analysis, and medical records management.
  • Retail: It assists with product recommendations and customer behavior analysis.
  • Finance: ANI is used for fraud detection, risk management, and market forecasting.
  • Industry: Applications include predictive maintenance and supply chain optimization.
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Use case: AI chatbots and virtual assistants in customer service

Businesses use AI chatbots based on Narrow AI to automate customer query management. These chatbots, powered by natural language processing (NLP), can answer frequently asked questions, direct users to the right services, or initiate problem-solving processes. The time saved for support teams is significant.


Key stats:

  • 80% of businesses use or plan to use chatbots in their customer service (source: Business Insider).
  • Companies adopting specialized AI for customer service see a 30% reduction in operational costs.

Use case: narrow AI for predictive marketing

One of the most powerful applications of Narrow AI in business is predictive marketing. Using machine learning algorithms, AI can analyze customer and market data to anticipate trends and personalize marketing campaigns.


Example: AI for Advertising Targeting Tools like Adext AI and Albert AI automate and optimize online advertising campaigns. By analyzing user behavior on websites, these platforms adjust budgets in real time, identify the most likely target audiences to convert, and automatically reallocate resources based on performance.


Results: Companies using specialized AI tools for advertising campaigns see a 15-20% increase in return on ad spend (ROAS) while reducing the cost of acquiring new customers.

Narrow AI in image recognition: innovative applications

Another area where Narrow AI excels is image recognition. Using deep learning models, AI can analyze and interpret images with a precision that surpasses humans in some tasks.

Example: Visual Recognition in E-Commerce Companies like Zalando use image recognition algorithms to enhance the online shopping experience. For example, by uploading a product image (clothing, accessory), customers can instantly view similar items available on the platform. This feature, enabled by specialized AI, personalizes the user experience and increases the likelihood of conversion.


Statistics: Zalando saw a 9% increase in conversion rates on pages where image recognition AI was used to suggest similar products.

Concrete examples of uses of strong AI (General AI)

Strong artificial intelligence (or AGI) represents a quantum leap in the development of AI. Unlike weak AI, which is specialized and designed for specific tasks, strong AI has a capacity for learning and adaptation equivalent to that of a human being. Although AGI remains a concept on the horizon, ongoing initiatives already show how this technology could revolutionize certain sectors of activity.


The potential impact of strong AI could be comparable to the industrial revolution, with applications ranging from health and industry to the arts and scientific research.

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Use case: predictive and personalized medicine

A particularly promising use case for strong AI lies in predictive medicine. Imagine a system capable of continuously analyzing millions of global medical data, such as symptoms, diagnoses and treatment results, while taking into account the genetic specificities of each individual. Such AI could anticipate the onset of diseases even before symptoms appear, with significantly greater accuracy than current tools. In a hypothetical example, AI could analyze a patient's behaviors and medical history to predict with an accuracy rate greater than 90% the occurrence of a heart attack in the coming months, thus making it possible to intervene preventively.

Use case: optimization of industrial production processes

Strong AI could also transform the manufacturing industry. By combining algorithms capable of learning production data in real time, AGI could make autonomous decisions to optimize the efficiency of supply chains, reduce costs and anticipate machine breakdowns. For example, a factory equipped with an AGI system could monitor and adjust each production parameter based on demand, raw material costs and equipment performance. Preliminary tests in some industries are already underway and are already showing productivity gains of up to 30% thanks to intelligent management systems.

Examples of superintelligent AI (ASI)

Super-intelligent artificial intelligence (ASI) represents a hypothesis where machines outperform human intellect in all areas. Although ASI is still a theoretical concept, several examples from literature and cinema offer interesting perspectives on its potential impact.


A prominent example is the HAL 9000 AI from the film 2001: A Space Odyssey. HAL embodies a machine capable of complex autonomous decisions, even anticipating human actions. In literature, the novel Superintelligence by Nick Bostrom explores scenarios where ASI could surpass human capabilities in problem solving, strategy or creativity, disrupting industries and societies.


These expectations raise challenges in terms of control and ethics, while illustrating the immense potential for process optimization and radical business transformation. These futuristic perspectives are as many opportunities as strategic issues to be integrated into thinking about AI today.

How SkalUP integrates AI into its solutions

At SkalUP, artificial intelligence is central to innovation, especially in the development of product configurators. SkalUP integrates AI into its solutions by using mainly supervised and reinforcement learning techniques. By analyzing real-time user data, SkalUP offers personalized, intuitive, and scalable solutions that meet clients' specific needs while optimizing operational processes.

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For example, intelligent configurators can automatically adjust product suggestions based on user preferences, purchasing behavior, or budget constraints, while improving the user experience and maximizing conversion rates. Additionally, SkalUP uses machine learning algorithms to automate repetitive tasks, enhance efficiency, and reduce human errors, allowing the company to provide high-quality services while saving time and resources.

This approach not only personalizes offerings but also automates complex tasks and accelerates decision-making, making businesses more agile and productive. Through this intelligent integration of AI, SkalUP helps its clients stay competitive in an ever-evolving market.

The benefits of SkalUP’s AI for its clients

Integrating artificial intelligence into SkalUP's solutions offers clients significant advantages in productivity, personalization, and performance. By automating complex processes such as product configuration or real-time data analysis, businesses save valuable time and reduce human errors. Additionally, SkalUP’s AI enables ultra-precise personalization of offerings through recommendations based on user behavior and preferences, improving the customer experience, predicting market trends, and boosting conversions.

AI also optimizes stock management and planning by anticipating trends and adjusting forecasts based on collected data. For SkalUP's clients, this results in reduced operational costs, increased customer loyalty, and enhanced agility in a competitive environment. By integrating tailored AI solutions, SkalUP helps its clients remain competitive and at the forefront of innovation, while maximizing return on investment.

Narrow AI: the key tool for business productivity and innovation

While General AI remains a theoretical aspiration for now, Narrow AI is already a pillar of innovation for businesses. Whether it's chatbots, predictive marketing tools, or image recognition systems, Narrow AI helps companies optimize processes, better understand their customers, and remain competitive in a constantly changing world. Integrating specialized AI into business strategies is now essential for improving productivity and operational efficiency. However, these technologies also present ethical and security challenges that must be addressed in the coming years.

Do you have a product configurator project for your company? Call our team of experts, book a call with SkalUP and let’s talk about it!

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