In highly involving purchases, information search can be demotivating and stressful.
Do not let your customers buy useless solutions! You can specify as many points of attention as you want including usage-technical mapping, business rules, compatibility between products/spare parts or even legal constraints.
Data about the products bought do not tell the full story. With an interactive recommendation system, get anonymised data about the usual needs and desires of the customers and start profiling on that basis.
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